Create Conference – the conference run by FEVA for churches and other ministries to tackle gospel communication issues – is on again soon, and I’ve just completed the latest version of the website.
Create Conference 2009 website
The Create Conference is on Saturday 14 November, and by the looks of the program, it’s about twice as big as last year. The conference aims to equip Christians to understand the times, generate compelling ideas and messages, and package them relevantly.
Last year, the website design I did focused on the vintage neo-Victorian aspect of the airship, the main part of the Create identity, so it came out looking all steampunky and weathered. This year I expanded on the steampunk-inspired pop-art feel to the illustrations, but went for a lighter, airier feel.
My illustrations went to Andrew Nobbs over at Barton Design, who put together an amazing brochure for the event. His exploration of sky and clouds and bold typography was then translated to the website design. What a neat little example of collaborative design.
Visit the site, and if you’re keen, register online.
Create Conference 2009 website
This is the new design I created for the createconference.org.au website for 2009, updating the design that I did last year. The brand had to still clearly focus on the airship, but FEVA was very keen to have a new look and feel, to emphasise the strong drive of creativity.
Last year’s vintage neo-Victorian ‘look’ was a big success, so this year I pursued the theme by exposing more of the pop-art illustrations, and less of the grungy weathered feel. I also wanted to use more white and blue to be more vibrant and to complement the deep red in the palette, moving away from the ‘tea-soaked’ age of the previous look.
The result was a lighter, airier feel, giving more space to the sky around the airship and dirigible. The 2009 topical ‘theme’ for the Create Conference was also ‘collaboration’, so I demonstrated this in the design by focusing on the ‘team at work’ inside the dirigible. Who knows what they’re really doing in there… the point is, there’s many complementary tasks going on to keep the airship going.
My illustrations went to Andrew Nobbs over at Barton Design, who put together an amazing brochure for the event. His exploration of sky and clouds and bold typography was then included in the website design.
Government 2.0 Taskforce logo
I recently entered a logo design competition for the Government 2.0 Taskforce and they picked the entry you see above.
The Taskforce is made up of policy and technical experts and entrepreneurs. Its aims are to promote openness, transparency and innovation in government to make public sector information more widely available, and to encourage online engagement to draw information, knowledge, perspectives, resources and even – where possible – the active collaboration of anyone wishing to contribute to public life.
That’s a pretty big brief for a Taskforce, and it formed the brief for the actual logo. I entered two versions, including the one above in two variations. The idea behind the circles is about conversations and interactions popping up around the country, with the ‘water pools’ evoking ‘ripple effect’, harmonising with each other and rippling through each other. The colours imply variety, optimism and vitality.
Lesley Ades website
Lesley Ades is a talented artist and doctor who has an intriguing and emotive style of artwork. She received a website that reflects her character and showcases her paintings and achievements.
Go to: lesleyades.com.au
Screenshot of the Create Conference home page
Create Conference is a day-long ideas fest run by FEVA for churches and other ministries to tackle communication issues, covering everything from improving death-by-PowerPoint sermon presentations, to promoting church in particular, and Jesus and Christianity in general, to the world around us.
This website was a huge departure from the usual corporate flavour I’m used to designing for, and I went at the brief with a vengeance. Once I had soaked in the existing brand and vision of FEVA and the conference, I brought two themes — an airship and a clockwork-slightly-steampunky feel — together to evoke an image of broadcasting in a playful, graceful way to the world around us.
The pressure was also on, not only with a very tight deadline, but also to produce a website that would demonstrate all the best-practice things that they were going to be talking about at the conference, about what a website should be and do.
I did some concept sketches that the client liked so much, they ended up running with the ‘sketch’ theme in the downloadable conference information brochure (done by Andrew Nobbs at Barton Design). These were then transormed into what you see online.
Go to: createconference.org.au
The Workforce Guardian identity
The Workforce Guardian logo features a double-shield design in blue-and-green freshness with a contemporary approachable typeface.
Workforce Guardian is an online application to help businesses hire, manage and exit employees. It’s geared towards small businesses who usually don’t have the time or the legal expertise to confidently produce legally bullet-proof employment contracts and to deal with many HR-related issues that larger companies with an HR department can deal with.
The design of this logo involved distilling a brand exploration exercise with the key business stakeholders and a marketing consultant into a pure statement of Workforce Guardian’s brand: employment relations expertise when you need it. Since the Workforce Guardian product is an online application, it was tempting to follow the path of many Web 2.0-ish design trends, but the company character and its target audiences were very different from, say, YouTube and Facebook.
The double-shield represents Workforce Guardian working with their customers, protecting the rights of both employer and employee. The green colour moves the tone away from being too conservative and – with employment relations legislation being a hot topic in the news at the time – too political.
Screenshot of the Rawson Park Tennis Centre website
Rawson Park Tennis Centre in Mosman NSW boasts the friendliest most dedicated staff you could find. They wanted a website that evoked the same friendly yet professional feel that tennis players experienced on court. The website is powered by Catch.Publisher, Catch Media’s CMS, which includes a comprehensive tennis match singles and doubles scoring and ranking application.
Go to: rawsontenniscentre.com.au
Screenshot of the Kumbaingiri Retreat home page
This luxury homestead accommodation needed to update its website with new content and photos. Catch Media transformed it to reflect the tranquil character of the house and the surrounding countryside.
Go to: kumbaingiriretreat.com.au