The Environment Minister The Hon. Peter Garrett has just announced the launch of a new government website: LivingGreener.gov.au. It centralises a lot of government information available on living more sustainably, especially information about rebates, grants and loans available.
LivingGreener.gov.au home page
There’s been a tonne of work involved in getting this website live, and the Department of Environment, Water, Heritage and the Arts has done a brilliant job at researching and listening to the target audiences to deliver something that anyone and everyone can use.
I was involved as Senior Consultant at PTG Global with the user experience design for LivingGreener, including:
- Personas and want maps design based on user research, website traffic analysis and statistics from the Australian Bureau of Statistics
- Information architecture, including an overall conceptual model based on leading people at whatever point they were at, on a journey towards being more active to live more sustainably
- User interface design, with wireframes and prototypes and working with content writers to structure content to integrate action points throughout the website
This has been a really rewarding project to work on. One reason is that this website isn’t trying to be everything ‘environmental’ to everyone; it’s focused squarely on guiding people towards the government assistance available to help everyone do more for the environment. And that’s got to be a good thing.
This is only the launched version of the website too; there’s more content and functionality in the wings that will be rolled out – to borrow a phrase from the Prime Minister – in due season.
So take a look: livinggreener.gov.au, and here’s the official press release, too. What do you think? What are some ways you think a website can motivate you to do more for the environment?
I’ve learned a great lesson from doing the Create Conference 2008: you never how how valuable the various design artefacts you come up with will be during the life of a website project. Your throw-away thumbnail-dipped-in-tar scrawls may well lead the way to other areas of creativity and visual assets for the website that you hadn’t anticipated.
When I was first thinking about the visual concept of the Create Conference 2008 website (read more in the work section if you like), I was combining their existing visual ideas of an airship and a clockworky steampunk theme into some pretty scratchy concept sketches, with notes and call-outs all over them.
I showed one of the pages to the client. She loved it. But the thing is, it wasn’t just the concept, it was the actual ‘look’ of the scratchy sketching as well that fired her imagination. And boom: thus was born the visual concept for the print brochure.
I didn’t know at the time that the client was working on the print brochure for the conference, but that one sketch launched a series of extra sketches I did, all around the same theme, and centered on the airship theme. The client ran with the sketch idea, and wanted to convey a ‘Leonardo da Vinci’-esque theme, which actually fit in very nicely with the creative spirit of the conference, and with the playful ‘bygone grandeur’ visual theme I was originally after.
What’s more, once I started thinking about what I could sketch of this thing, the whole contraption under the airship came alive in my mind; I could see it in 3 dimensions; I could see where people moved around on top, and the living quarters in the hull… everything. Now I’ve never been into model ships or anything like that… but suddenly i wanted to build this thing!
I’ve put a few of the sketches in this post. Looking carefully at the Create Conference website and the brochure, you’ll see how they’ve been knitted in.