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On simplicity

The aim of the poet is to inform or delight, or to combine together, in what he says, both pleasure and applicability to life.

In instructing, be brief in what you say in order that your readers may grasp it quickly and retain it faithfully.

Superfluous words simply spill out when the mind is already full.

Horace (Epistolas Ad Pisones De Ars Poetica), over 2000 years ago

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